About us


Alvaye is a women’s fashion store operated by Framora AB, a registered company based in Sweden.

Framora AB runs Alvaye as a fashion brand and sells online to customers in Australia.

Alvaye is created for women who are looking for stylish garments with a well-thought-out fit and a sustainable feel.

We sell high-quality women's clothing designed to last over time – both in style and material. Our journey began with dresses, but has now grown into a wider range where you can find everything from jackets to shoes. Each product is carefully selected to suit modern everyday life.

Our mission

Our goal is to offer products that can be used on all occasions, from everyday chores to dressing up for a wedding.

We want to make it easy to fill your wardrobe, which is why we offer a wide range of women's collections in one place – at Alvaye.

Our vision

We want to build a reliable lifestyle brand that helps women create a wardrobe with simplicity. To be able to order everything they want from a single store that offers everything they need.

Alvaye creates clothes with the aim of simplifying the choice every morning. 
We don't promise more than we can deliver – we simply create products that improve your life and your wardrobe.


Contact Information

For questions, please contact us:

Email: support@alvaye.com
Phone: +61480810184


Company Information

Company Name: Framora AB
Brand: Alvaye
Company Number: 559544-6377
Company Address: Lottagatan 7A 974 42 Luleå, Sweden


Customer Service: Monday to Friday: 9:00 AM - 5:00 PM AEST (GMT+10)

Saturday and Sunday: Closed.

We strive to respond within 24 hours during our customer service hours.

Thank you for shopping with Alvaye.